For three years now, Dweck Properties has made Breast Cancer Awareness Month a team effort. This year, our colleagues, residents, and neighbors showed up in bigger numbers than ever to raise awareness, celebrate survivors, and stand with those facing breast cancer today. From tutus at the Tidal Basin to pink-ribbon displays in our leasing offices, here’s a look at how Dwecksters showed up this October.


On Saturday, October 17th, Dwecksters donned their tutus, applied pink face tattoos, and joined thousands of walkers at Making Strides Against Breast Cancer at the Tidal Basin in Washington, D.C. The morning kicked off with music and dancing at the main event “village”, where survivors were honored & their caregivers were celebrated.

“Place your hand on the shoulder of someone you came to support today,” the announcer called out just minutes before the walk began. Dwecksters reached for one another and pulled close, a quiet reminder that nearly everyone in the group has been touched by breast cancer, whether through their own diagnosis or that of someone they know. 

The walk has quickly become a Dweck tradition. What started with a small group of Dwecksters in the first year has continued to grow each year. As part of the walk, the Dweck team raised a collective $1,184.85 for cancer research, patient services, and advocacy.

Every Dweckster on the route had a reason for being there. A member of Dweck’s People Operations Team has led Dweck’s walk team since the very first year. “It means so much to see Dwecksters participate in this walk each year,” they said. “I feel proud to have kickstarted a meaningful tradition that will live on, long after I’m gone.”

Yolanda Lee, Senior Vice President of Accounting, walks in honor of her cousin, who was diagnosed with breast cancer many years ago. “That was probably my closest experience, my first experience,” she said. “[My cousin] didn’t speak any English, so I was an advocate for her. She was the first one in our family. You learn so much information about the disease.”

Ricardo Pritchett, Assistant Property Manager at Crystal Square, is a familiar face at these walks.  Years after a fellow runner battling cancer moved him to get involved, he laces up for walks and runs like this one every year.

For some Dwecksters, the walk has become a family tradition. Senior Project Administrator Madeline Guillermo brought her son along for the second year in a row. Watching kids walk side by side with their parents was one of the day’s most inspiring sights.

Beyond the walk, Dweck kept the spotlight on breast cancer awareness all month long across our properties. Each year, Dweck hosts “Wear Pink Day,” where team members are invited to wear pink to work on a specific day to raise awareness for Breast Cancer Awareness Month.  Dweck then donates $10 to Making Strides Against Breast Cancer for every member who wears pink that day.  This year, Dwecksters from headquarters and 13 on-site teams dressed in pink, many posing in front of Breast Cancer Awareness Month tables set up to help educate and inspire their residents. In total, Dweck donated $1,230 from 123 employees participating in the 2026 Wear Pink Day. 

Our October move-in pledge also returned: for each new resident who moved in during the month, Dweck donated an additional amount to Making Strides Against Breast Cancer, totaling another $2,030 donation. In total, Dweck donated $4,444.85 this year. 

About one in eight women in the U.S. will be diagnosed with breast cancer in their lifetime, so nearly all of us have been touched by it in some way. Funds raised support research, access to screening, and programs that help patients, survivors, and caregivers at every stage.

The walk holds special significance for Mara Olguin, Dweck’s Chief Marketing Officer, after her own breast cancer diagnosis last year.  

“Having a breast cancer diagnosis is life-changing, in all the scary ways you would think, but in all kinds of surprising ways as well. You become profoundly thankful for all the love and generosity that surrounds you.  What an honor to walk with our amazing Dwecksters to help find a cure,” she says. 

At Dweck, our “take care” value means showing up for one another, at work and beyond. This month, that looked like tutus, pink shirts, and thousands of steps around the Tidal Basin.

Breast cancer doesn’t end when October does. If you’d like to support the cause, donations are still open on our team page: Making Strides Against Breast Cancer – Team Dweck. Every gift, big or small, helps fund research and supports people in treatment right now.

Thank you to every Dweckster who walked, wore pink, welcomed a new resident, or simply checked in on someone this month. Your participation made this year’s walk our best yet.